Sebastian Armour

Sports Video Specialist

Experience

Arkansas Razorbacks August 2022 – Present

Creative Media Production · Fayetteville, AR

Coordinate multi-channel media projects, managing camera operation, athlete direction, and post-production editing to meet tight athletic department deadlines.
Shot and edited all practice and game footage for internal and external use.
Prepared content strategies that engage new audiences, transforming casual viewers into dedicated fans.
In charge of internal team hype videos with full autonomy from ideation to completion.

Armour Studios LLC May 2019 – Present

Founder · The Woodlands, TX

Directed and produced high-performing digital content across YouTube, Instagram, and TikTok, scaling audiences from zero to tens of thousands through storytelling, SEO optimization, brand development, and community interaction.
Worked with NFL athletes (CeeDee Lamb, Mike Evans, Jaylen Waddle, Nico Collins) across the nation, sports performance training centers, and local businesses to boost social media engagement and brand reputation.
Produced cinematic sports content through on-location shoots, dynamic set design, and polished postproduction for team branding.
Knowledge of lighting principles, script writing, and creative storytelling.
Leveraged social media analytics to monitor engagement KPIs and refine content strategies for higher audience retention.

Education

University of Arkansas – Fayetteville *May 2026

B.A. · Multimedia Production & Journalism · GPA: 2.89 · Fayetteville, AR

Software & Skills

Professional Associations & Achievements

Volunteer Work & Civic Service

Kappa Sigma

Director of Public Relations & Membership Recruitment